Are You Set Up to Reach the Largest Minority in the US? Here are some things to keep in mind in 2020!

Can you believe we are on the brink of a new decade?! This year has been full of great work and for that, we are very thankful. We not only get to work with amazing businesses, but we also get to use our voices to build cross-cultural bridges and support important causes that are near and dear to our hearts. That is a huge honor for our family.

As we head into not just a new year, but a new decade, we wanted to share our thoughts regarding trends to watch in 2020, especially as it relates to our business… and likely yours too!

• Multicultural is not going anywhere and you shouldn’t be surprised! In the last decade alone, the number of Hispanics in the U.S. increased by 43%. In 2020, Hispanics will account for over 50% of the U.S. population growth. Not creating content that connects with this important population is a big miss for any business. As we said in a previous post you want to make sure you know exactly how to reach Hispanics, as there might be some cultural nuances that differ between subgroups (i.e., Mexicans vs. Puerto Ricans) but we can help you navigate this!
• Make great content work even harder for your business. The new year is the perfect opportunity to revise your content strategy and as you probably know, video is key. Not only is Google ranking video higher than text-based content, but with such a competitive content world, video offers an opportunity to truly connect with your audience… especially when you do it with the right voice! Make your content work harder for you by considering overdubbing to reach broader audiences. 
• Sustainability and responsibility, we’re all involved. No matter the industry your business is in, we all play a role from a sustainability standpoint. If you haven’t already, take a moment to assess the social and environmental impact of your business and look for ways to improve in 2020. Where can you make the most positive impact? Can you get your target audience involved? Do you need updated messaging to help achieve this?
• Integration is the future, don’t stay behind. Whether it’s diversity in the workplace or having your different creatives/marketers collaborate, integration will be key in 2020. When it comes to creating engaging content, you want to make sure you have an integrated team that not only relates to your audience but are also experts on what they do. With that come efficiencies and it’s always great to have partners that can do multiple things for your project. At ABVO, we offer more than just voice-overs, we can also provide translation services, original music compositions, and other related services. We love that we can contribute to our client’s great campaigns in multiple ways!

What other trends do you see continuing or emerging in 2020? We’d be delighted to know. 

Let’s work together and make 2020 the best year yet! And by the way, Happy New Year! ¡Feliz Año Nuevo!