Since launching Amador Bilingual Voiceovers full time in 2009, we’ve responded to hundreds of requests for bilingual corporate narrations. As the diverse Hispanic population grows in the U.S., so does the need for narrations in neutral Latin American Spanish, or Hispanic-accented English, to reach a particular demographic. As a result, our whole family has been asked to deliver:
- institutional reads
- diversity and inclusion training modules
- product installation and use tutorials
- training/onboarding
- human resources initiatives
- corporate culture programs
- B to B and B to C branding/marketing
We always welcome the opportunity to flex our acting muscles on projects requiring a variety of voice acting skills.
Communicating in a Diverse Market
Companies have long used corporate narration for internal communication, training, building their brand, and informing audiences about their products. With the restrictions on movement and gathering brought about by the COVID-19 pandemic, the need to communicate with a remote audience has expanded. At the same time, the U.S. Hispanic population continues to increase in size and diversity. As a result, there’s an ever-growing need for narrations recorded in neutral Latin American Spanish or Hispanic-accented English.
As the demand for corporate narration increases, so does the variety of styles needed to communicate messages effectively. Different considerations dictate how a particular narration needs to be voiced. Who is the intended audience? Employees? Prospective clients? The general public? Whichever the target audience, the voice talent needs to deliver the right performance to reflect the corporation’s values and make the message connect. The narration needs to be clear, engaging, and genuine.
Finding the Right Recipe
We’ve been called on for a wide variety of narrations in unaccented English and Spanish, and we’ve also seen a growing demand for Hispanic-accented English. It became obvious that many clients wanted voiceover with an accent, but they didn’t know just how much of an accent they wanted. We saw this unmet need as an opportunity. And so, the Revolutionary Accent-o-Meter was born! It’s a handy tool we invented to allow our clients to choose the exact degree of accent they want.
Let’s review the different types of corporate narration that are most frequently requested:
Reaching Out: External Corporate Narrations
This type of narration uses storytelling to promote a corporation’s values, products or services. Corporations spend a great deal of time and money building a consistent brand. Voiceover talent needs to understand this in order to provide a performance that successfully connects with the audience. You’ll find examples in a YouTube playlist in the Corporate Narrations Services page of our website.
Brian narrated this web video in neutral Latin American Spanish for the Latin American market.
Reaching In: Internal Corporate Narrations
This type of narration is made for employees and/or management. The goal is usually to help members of the staff learn certain skills or practices in order to meet the corporation’s needs. Once again, you’ll find some relevant examples on our Corporate Narration Services page.
Making it Connect
For the most part, corporate narrations require a voice that can be persuasive and authoritative, yet friendly and trustworthy. Pronunciation needs to be flawless, and the pacing easily intelligible while also engaging. The voice actor’s goal is to put themselves in the listener’s shoes; to empathize with the listener. To bring the message to life. And that is always our end goal. Years of training and simply doing the work for so many brilliant companies we’ve been honored to serve have helped us get there. Count on us.
For more information about corporate narration, or to hear examples of our work, check out our Corporate Narration Services page.