Novalume: Smart City Lighting Marketing Video – Spanish Narration
Companies have long used corporate narration for internal communication, training, building their brand, and informing audiences about their products. With the restrictions on movement and gathering brought about by the COVID-19 pandemic, the need to communicate with a remote audience has grown. At the same time, the size and diversity of the U.S. Hispanic population continues to increase. There’s an ever-growing need for narrations to be recorded in neutral Latin American Spanish or Hispanic-accented English in order to reach different demographic groups.
As the demand for corporate narration increases, so does the variety of styles needed to communicate messages effectively. Different considerations dictate how a particular narration needs to be voiced. Most importantly, who is the intended audience? Employees? Prospective clients? The general public? Whatever it is, the voice talent needs to deliver the right performance to reflect the corporation’s values, get the message to its intended audience and make it connect. The narration needs to be clear, engaging, and genuine.
We’ve been called on for a wide variety of narrations in English and Spanish, but we’ve also seen a great demand for Hispanic-accented English. It became obvious that many clients wanted voiceover with an accent, but they didn’t know just how much of an accent they wanted. This inspired us to invent the Revolutionary Accent-o-Meter. The handy tool allows our clients choose the exact degree of accent they want!
Let’s take a look at some examples of different types of corporate narration.
Reaching Out: External Corporate Narrations
This type of narration uses storytelling to promote a corporation’s values, products or services. Corporations spend a great deal of time and money building a consistent brand. Voiceover talent needs to understand this in order to provide a performance that successfully connects with the audience. Some examples include:
- A detailed overview of a product or service and its features.
- An invitation to be part of an event.
- Corporate branding aimed at the final consumer or other businesses.
Brian narrated this web video in neutral Latin American Spanish for the Latin American market.
Reaching In: Internal Corporate Narrations
This type of narration is made for employees and/or management. The goal is usually to help members of the staff learn certain skills or practices in order to meet the corporation’s needs. Some examples include:
- Human resources initiatives
- Corporate culture programs
- Diversity training
Making it Connect
Whatever the intended audience, it’s important to evaluate the balance of formality and warmth needed to reach it. For the most part, corporate narrations require a voice that can be persuasive and authoritative yet friendly and trustworthy. It’s imperative that pronunciation be flawless, and that the pacing be easily intelligible while also engaging. The voice actor’s goal is to put themselves in the listener’s shoes; to empathize with the listener. To bring your message to life.
Whatever your project looks like, ¡Nos encantaría ayudarle! For additional corporate narration references check out our “Corporate Narrations” youtube playlist.