Hispanic heritage

Rosi Amador’s Pro Theater Debut in “In The Heights”

November 16, 2017 by Rosi Amador

From the voiceover studio to the acclaimed Wheelock Family Theater stage in Boston, I’m thrilled to share that I’ve made my live theater premiere in Lin-Manuel Miranda’s (of Hamilton fame) first Broadway musical, In The Heights, playing Camila, one of the principal roles. This is a dream come true!

With "Vanessa" (actress Iliana García, my "husband, Kevin" (actor Luis Negrón) and "Nina" (actress Laura Lebrón) — With “Vanessa” (actress Iliana García), my “husband, Kevin” (actor Luis Negrón) and “Nina” (actress Laura Lebrón)

This 2008 Tony Award-winner for Best Musical centers on an ensemble of characters in the Washington Heights neighborhood of New York City. My character is a strong Puerto Rican mother – kind’a, sort’a who I am! This extraordinary play addresses themes of immigration, Latin culture, connection, love, unity, community and home. It ranges from poignant to hilarious, and the songs (all in great Latin rhythms) and choreography serve the story line faithfully.

Rosi Amador with "Daniela"(Yewande Odetoyinbo in) in "In the Heights" at Wheelock Family Theater. — With “Daniela,” actress Yewande Odetoyinbo.

I haven’t performed in a musical since my days at Bryn Mawr College. During my adolescence it was one of my passions, so you can imagine how honored I am to have been given this opportunity by the award-winning Wheelock Family Theater, where our family saw so many fabulous topnotch musicals when our twins were little, and where they studied theater in the summer.

I cried when I was offered the role and I’m very happy to say that it has been a wonderful experience! We’ve had responsive full houses in the gorgeous 660 seat theater since the show opened. The 16 show run (plus 6 packed shows for middle and high school students) turned into an 18-show run and the last 6 shows have completely sold out! That coupled with a string of standing ovations has made this experience something I will never, ever forget.

Rosi Amador and Johanna Carlisle Zepeda, "In the Heights", Wheelock Family Theater — With “Abuela Claudia,” actress Johanna Carlisle Zepeda

What am I most grateful for? How much this stretched me as an actor, of course! As a voice actor I have continuously studied to improve my skills with fantastic casting directors and coaches. But add in the blocking, the interaction with other actors and the way the audience responds differently each night, and it’s a whole other ball of wax. I have had to continuously respond to the stimuli in the moment. Fun!

With my husband on stage, "Kevin Rosario", actor Luis Negrón — With my husband on stage, “Kevin Rosario”, actor Luis Negrón

I’m reminded of how much I’ve grown since studying with my talented friend Rebecca Haugh’s “Love That Improv” online voiceover improvisation classes, which have helped me become a more creative voice actor.

Of course, I feel tremendous gratitude toward the other talented actor/singers and dancers in the show for their inspiration and patience as I learned all about the theater world and lingo.

The experience has challenged me, but I believe I rose to the occasion thanks to good direction and stewardship from those around me. Gracias de nuevo – thanks again to the Wheelock Family Theater, for choosing me. Lastly, I’m also deeply grateful to all the friends who traveled from all parts of the country to see me perform. I’m so blessed.

I’m reminded of how fortunate I am to make my living from my voice and creativity. From music, to voiceover, to singing and acting on the stage, this experience reminds me of how we transitioned from our full-time music career into voiceover, years ago. I’ve loved every minute of it, but I so look forward to helping my clients once again at my voiceover studio, once we take that final bow on Sunday night!

Hispanic-Accented English Voiceover: Turning Lemons Into Limonada

May 10, 2017 by Brian Amador

“What? I have an accent?”

My name is Brian Amador. I was born in the great state of New Mexico, and until I moved away, I never thought I had an accent in English. I spoke like most of the people around me.

It wasn’t until I moved to the East Coast that I discovered that yes, I do in fact speak with a slight Hispanic accent when I’m not thinking about it.

After having this pointed out to me by too many people to ignore, I concluded that my accented English might be affecting my ability to land voiceover jobs. I decided to try some accent-reduction coaching.

My coach gave me specific feedback about which letter sounds gave me away, and I worked on being able to neutralize my accent. But one of the things she told me, which I’m glad I heeded, was “DON’T lose your accent! It will come in handy sometimes.”

How right she was! As we broke down last year’s voiceover work by genre and language, it became clear that Hispanic-Accented English voiceover represented a small but significant share of my work.

Work with what you’ve got.

It turns out that there is a market for Hispanic-accented voiceover, and it’s quite broad. We’ve been hired for accented English VO for Commercials, eLearning, medical and corporate projects. There’s never been a greater demand for voiceover that reflects the diversity that is the U.S.A.

About the time that I decided to learn to neutralize my Hispanic Accent, I also decided it would also be a good idea to learn to emphasize it, or to vary it. There are many types of Hispanic accents, and someone born in the U.S. won’t speak like someone who immigrated.

How much accent, and which?

While being able to faithfully reproduce all the Hispanic accents in this country would be impossible, it made sense to study certain characteristics of a few of the more common ones. I listen to the differences in speech patterns between East Coast Hispanics of Caribbean descent and Chicanos from California, and how those are both quite different from the accent that I heard growing up in New Mexico.

It’s an ongoing study that’s become kind of a game. When I get an audition or job request in Hispanic-accented English, I consider whether to use my Rubén Blades, my Cheech Marín, my Grandma, or something else.

Meanwhile, my wife Rosi and my daughter Alisa have also been able to parlay accented English into profitable work. Rosi’s big discovery was how just a touch of British accent can make a Hispanic accent sound more Chilean, and for Argentine, she just channels her Papi.

The Payoff

While Hispanic-accented English voiceover doesn’t represent a huge percentage of my work, I have to say that it has brought some of my most fun jobs, and even some recognition in the Industry.

I recently got to do a commercial for a major sandwich chain in the style of a soap opera, playing a Latin lover type. Then a colleague notified me that I had won a prestigious Earphones Award from AudioFile Magazine for an accented read of the beloved children’s book THE STORY OF FERDINAND. These are two really fun, rewarding projects that never would have come my way if I had lost my accent!

Bilingual Voiceover and Marketing to Hispanics

March 19, 2017 by Rosi Amador

Our good friend and super-talented voice actor Doug Turkel recently shared this insightful article with us, “The Importance of Marketing to Hispanics Online in Spanish” by Walter Godinez, which ties in beautifully with our experience in our bilingual voiceover profession.
bilingual voiceover marketing hispanics
As Godinez explains “By the year 2017, the U.S. Hispanic buying power in the United States will equal $1.7 trillion dollars and by the year 2020 the population will represent almost 20 percent of the entire U.S. population.” These statistics show the increasing power of the Hispanic consumer and the increasing need for advertisements and e-learning materials to be in Spanish.

A Bilingual, Bi-Cultural Generation

As the Hispanic population in the U.S. continues to grow, the Spanish language remains important, both culturally and linguistically, to every Hispanic generation. While most Hispanics are bi-cultural, constantly shifting between English and Spanish, marketing that is authentic to Hispanic culture is the most effective way to reach the Hispanic population. However, authentic Hispanic marketing is more than just adding tacos and llamas!

As fluent or semi-fluent Spanish speakers, the Hispanic population in the U.S. appreciates accurately translated and voiced advertising that reflects their culture and identity. Making truly bilingual content targeting Hispanics requires an emphasis on quality in both language and content.

Growing Need for Content in Spanish

Producers of commercial content for and about Hispanics in the United States often hire us to voice ads that promote services and products to the Latino population. In addition, we’re frequently asked to overdub web videos, as well as voicing e-learning content for a Spanish-speaking audience. As the Hispanic population in the United States increases, the importance of educational materials in Spanish becomes necessary for the advancement of future generations. This growing group of people express themselves in both in English and Spanish. Nurturing their bi-cultural identities through bilingual content is a win-win for the producers and consumers.

Bilingual Voiceover Works Both Ways

Here is a bilingual TV commercial I voiced for Nevada Health. (Spanish spot immediately follows English spot.) In this instance our Spanish translation expertise also came into play to help the producer move away from a literally translated script to a more colloquial read that reflected the original English – one that matches how the Latino viewer actually speaks. Sometimes we’re asked to overdub from Spanish to English to make the message accessible to a U.S. audience. Either way, we’re honored that our work helps increase the reach of important messages.

To read more about the importance of bilingual content, check out Brian’s blog post “Two Sides to Bilingual“!

Honoring Cheech Marin

October 5, 2016 by Rosi Amador

CHCI Gala Awards Video Voiceover: Cheech Marin, Latino Role Model

Every now and again a project comes in that dovetails so perfectly with our mission of building cross-cultural bridges using our voices that I jump up and down for joy. This is definitely one of them. I had the honor and privilege of recording the voiceover for this video honoring actor, comedian, visual artist and activist Cheech Marin (of Cheech and Chong) for the Congressional Hispanic Caucus Institute’s recent Awards Gala ceremony!

Click on the video to learn some secrets about Cheech’s interesting family roots, plus all he has done to break down cultural stereotypes, promote arts as a tool for social change and mentor Latino youth. He is truly an extraordinary role model, as CHCI asserts so eloquently in this video. I hope you enjoy watching it as much as I enjoyed voicing it.

CHCI’S Mission

For nearly 40 years, the Congressional Hispanic Caucus Institute (CHCI) has forged a critical pathway to Educate, Empower, and Connect our nation’s future Latino leaders, creating a transformative and lasting Impact on Latino youth and our nation. Learn more at CHCI.org. It was my pleasure to collaborate with seasoned producers O’Keefe Communications, who really captured the essence of the honorees’ contributions and histories. I also voiced videos honoring Ana María Chávez and Arnaldo Avalos. The timing was perfect, as this awards gala took place during Hispanic Heritage Month.

Celebrating Hispanic Heritage Month

As you may know, each year, Americans observe National Hispanic Heritage Month from September 15 to October 15, celebrating the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America. The observation started in 1968 under President Lyndon Johnson and was extended to a month by President Ronald Reagan in 1988. It was enshrined in law on August 17, 1988.

Bilingual Voice Actor Trapped in the Internet

September 3, 2015 by Brian Amador

B in bowl Help! I’ve fallen into the Internet and I can’t get out!

My wife and business partner Rosi will tell you I’m addicted to my devices. And much as I recoil from that accusation, I have to admit there’s a grain of truth to it. Maybe a big grain. Maybe that’s why I’ve resisted every new step into “connectedness”. I resisted getting a cell phone. I resisted getting a smart phone. I resisted texting. I resisted social media.

Until I didn’t.

It’s so easy for me to fall right through whatever screen I’m looking at, just like Alice into the looking glass, into a magical world where anything is possible, where mutually-exclusive absolutes can both be true, where you can “like” someone without liking them, and where people feel joyfully free to say disgusting, hateful things to each other that they would never say in person. It’s all so interesting!

Especially during our interminable election season, when we have around 54 people competing for America’s Biggest Demagogue. And because the outcome matters to me, because I care what happens to my country and to the world, I get sucked in, whirling around in a vortex of procrastination, and to what end? No matter how much I learn about politicians ignoring real problems, devising solutions to make-believe problems, and creating altogether new problems, there’s precious little I can do about it!

The problem for me is that all that temptation exists in a medium that we need to use to do business. The Internet is like a huge, open-air market. As a voice actor, I have to go to that market to connect to potential and actual clients, to contract jobs, and to deliver the goods. But hanging around all the entrances to the market are a bunch of ne’er-do-wells, sniffing glue, talking too loudly, making rude comments, and insisting I look at pictures of their pets. I’m not saying I suffer from ADD, but…Hey, look! a big truck just drove by!

I get distracted.

More than distracted. I get dismayed. I see the vitriol being spewed at immigrants, especially Hispanics, as has happened so many times before, and I can’t help but feel deeply disappointed that people are still falling for that stuff. Especially given that the people most vilified are often those who work the hardest.

Finally, a solution comes to me. The dog needs a walk, and I can’t walk him online! I put his leash on him and we go out into the real world. My head starts to clear immediately. I look around. No red-faced bloviators. No repuglicans, libtards or Mexican murderers and rapists anywhere to be seen. Just people. When I look at them, I don’t see my most negative prejudices. If we talk, we don’t scream at each other in capital letters.

When we get home, the dog’s happy, I’m relaxed, I’m no longer a voice actor trapped in the Internet, and I can focus on the task at hand. It’s ironic: I always knew the Internet was a great way of escaping from real life. What I didn’t realize is that real life is a great way of escaping from the Internet.

Rosi as Narrator for U.S. Department of Health and Human Services

December 24, 2013 by Brian Amador

Rosi Amador was Selected as bilingual narrator for U.S.
Department of Health & Human Services’ Healthcare 411 en la Radio.

Through a highly competitive audition process, Rosi was selected as the new female narrator of the U.S. Department of Health and Human Services’ weekly news series called Health Care 411.
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