Health/Medical Archives - Amador Bilingual Voiceovers

Updated from a previously published post.

As the first member of my family to attend college, I am passionate about the issue of educational access. My parents, who raised me in San Juan, Puerto Rico, had always been quite clear about their desire for me to attend college in the United States. My dad was only able to make it through 5th grade in his native Buenos Aires. And my mom, following her graduation from a public high school in a Latino neighborhood of New York City, started working as a secretary to support her family. You can only imagine how thrilled they were when I was accepted to Bryn Mawr, my top choice for college.

I was able to attend quality schools throughout my upbringing because of my parents’ perseverance, tenacity, and business savvy. I now have the honor of belonging to a family that gives back by lending our voices to numerous educational projects. We are fortunate to collaborate with creators who are as passionate about the value of education and creativity as we are.

The Boom in Online Learning

Due to the COVID-19 pandemic, many people shifted to remote working, so naturally, people are increasingly looking to digital learning to develop new skills to navigate today’s ever-changing world.

The US has the highest number of online learners with almost 18 million, according to the World Economic Forum, even ahead of China and India! That increase in the need for learning meant that we got to lend our voices to many more amazing projects in these last three years.

Serving a Growing Spanish-Speaking Educational Market

Forbes reported that as of 2022, 13% of the population speaks Spanish at home, earning it the title of the most common non-English language spoken. The U.S. is home to the 2nd largest Spanish-speaking population in the world, behind only Mexico. It’s no wonder that more than half of our work since 2020 has been for content creators of Spanish language e-learning. We’ve recorded for a vast variety of educational projects, in unaccented American English, neutral Latin American Spanish, and Hispanic-accented English. With our revolutionary Accent-o-meter, you can check out the varying levels of hispanic accents we can provide.

Educational Narration for A New World

My husband Brian, our son Zia and I all love using our voices to promote global education, social change and cross-cultural understanding. Our skill set is well suited to providing voiceovers and educational narration for both young and adult audiences. Whether it’s an online video, a bilingual television promo, a Spanish overdub, or an animated educational game, we are privileged to provide voice overs and related services (music, translation) to enhance our clients’ projects. It’s a wonderful job.

I’m proud to highlight some examples of voice over work we’ve done on educational projects created by wonderful clients, new and old.

WNET, New York Public Media’s “Parenting Minutes” ~ Rosi Amador, Narrator

Rosi Amador provided the Spanish voiceover and overdub for this educational spot for Thirteen-WNET, the primary Public Broadcasting Service (PBS) member television station for the New York City market. Many thanks to The WNET Group and Suzanne Rose, Senior Producer at Thirteen-WNET, for this amazing opportunity!

Planned Parenthood & Springtime Jellyfish’s “Am I Normal? Puberty, Explained” ~ Zia Amador, Narrator

Zia Amador recorded both the English and Spanish voice for “Am I Normal? Puberty, Explained”. Springtime Jellyfish teamed up with Planned Parenthood for their new series explaining puberty, a total of four videos. For this project we worked with the Planned Parenthood team and combined stop-motion animation with 2D digital animation to create a unique, inviting, playful and friendly video series.

JSI & the Reproductive Health National Training Center’s “Family Planning & Hypertension” ~ Brian Amador, Narrator

Brian Amador recorded the English voiceover for this educational piece about family planning and hypertension for the Reproductive Health National Training Center (RHNTC), as part of their collaboration with the Office of Population Affairs (OPA) and the Office on Women’s Health (OWH) in the Office of the Assistant Secretary for Health to address the needs of Title X family planning service delivery grantees and Teen Pregnancy Prevention (TPP) grantees through training and technical assistance (TA).

Bringing our ‘Grain of Sand’ to Help Educational Media Producers

Here are a few ways we can complement your creative process in producing effective non-profit videos focusing on education and social change.

Using our acting skills to bring just the right amount of emphasis to your project;
Offering original music and production services to increase the reach of your message;
Offering translation, native Spanish voiceover, script supervision and a bicultural/bilingual perspective to help you target your message to a Hispanic audience;
Sharing your passion for your work. We love to work with creatives who also care deeply: our voiceover family and dedicated staff are all equally invested in the excellence of your project and the success of your mission.

Our good friend and super-talented voice actor Doug Turkel recently shared this insightful article with us, “The Importance of Marketing to Hispanics Online in Spanish” by Walter Godinez, which ties in beautifully with our experience in our bilingual voiceover profession.
bilingual voiceover marketing hispanics
As Godinez explains “By the year 2017, the U.S. Hispanic buying power in the United States will equal $1.7 trillion dollars and by the year 2020 the population will represent almost 20 percent of the entire U.S. population.” These statistics show the increasing power of the Hispanic consumer and the increasing need for advertisements and e-learning materials to be in Spanish.

A Bilingual, Bi-Cultural Generation

As the Hispanic population in the U.S. continues to grow, the Spanish language remains important, both culturally and linguistically, to every Hispanic generation. While most Hispanics are bi-cultural, constantly shifting between English and Spanish, marketing that is authentic to Hispanic culture is the most effective way to reach the Hispanic population. However, authentic Hispanic marketing is more than just adding tacos and llamas!

As fluent or semi-fluent Spanish speakers, the Hispanic population in the U.S. appreciates accurately translated and voiced advertising that reflects their culture and identity. Making truly bilingual content targeting Hispanics requires an emphasis on quality in both language and content.

Growing Need for Content in Spanish

Producers of commercial content for and about Hispanics in the United States often hire us to voice ads that promote services and products to the Latino population. In addition, we’re frequently asked to overdub web videos, as well as voicing e-learning content for a Spanish-speaking audience. As the Hispanic population in the United States increases, the importance of educational materials in Spanish becomes necessary for the advancement of future generations. This growing group of people express themselves in both in English and Spanish. Nurturing their bi-cultural identities through bilingual content is a win-win for the producers and consumers.

Bilingual Voiceover Works Both Ways

Here is a bilingual TV commercial I voiced for Nevada Health. (Spanish spot immediately follows English spot.) In this instance our Spanish translation expertise also came into play to help the producer move away from a literally translated script to a more colloquial read that reflected the original English – one that matches how the Latino viewer actually speaks. Sometimes we’re asked to overdub from Spanish to English to make the message accessible to a U.S. audience. Either way, we’re honored that our work helps increase the reach of important messages.

To read more about the importance of bilingual content, check out Brian’s blog post “Two Sides to Bilingual“!

Voiceover For Educational Awareness